Work / Perodua
/ Case Study · 2025
PeroduaTwenty years, one hoodie.
/ The Brief
An anniversary hoodie for 20 years of Myvi.
Perodua commissioned a custom anniversary hoodie in Malaysia to mark 20 years of the Myvi — yearly merchandise for Myvi owners, anchored by a grey cotton-fleece design.
The hoodie had to sit inside a set merchandise budget across tiers and land on a tight timeline, ready for the Malaysia Autoshow.
How we built it
SOS Station researched and developed the concept for Perodua’s Myvi 20th-anniversary hoodie, proposing the grey cotton-fleece material and designing the anniversary look from scratch — a triangular 20th-anniversary patch, an embroidered Malaysian flag patch, and Myvi anniversary branding.
SOS Station managed the cost against Perodua’s merchandise budget across the full set of tiers, including the Myvi anniversary tier, advising on design and material selection throughout and delivering on a tight timeline for the Malaysia Autoshow.
/ What We Did
Concept to cost, on a deadline.
20
Year Myvi anniversary
MY
Market
Autoshow
Malaysia delivery
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Contact us/ FAQ
- Can SOS Station design a custom anniversary hoodie in Malaysia?
- Yes. SOS Station researched and designed Perodua's Myvi 20th-anniversary hoodie from scratch in Malaysia — developing the original concept, proposing the grey cotton-fleece material, and producing the finished anniversary apparel for Myvi owners, all delivered on a tight timeline in time for the Malaysia Autoshow.
- Did SOS Station manage the merchandise budget for Perodua?
- Yes. SOS Station managed the cost against Perodua's merchandise budget across the full range of tiers, including the Myvi anniversary tier. SOS Station balanced material choice and quality with the budget so the 20th-anniversary hoodie and the wider merchandise set stayed affordable to produce.
- What material is the Perodua Myvi anniversary hoodie made from?
- SOS Station proposed and produced Perodua's Myvi 20th-anniversary hoodie in grey cotton fleece, a warm, comfortable material suited to yearly merchandise for Myvi owners. SOS Station selected the fabric as part of the design and advised Perodua on both the look and the material throughout.
- Can SOS Station deliver merchandise on a tight automotive event timeline?
- Yes. Despite a tight timeline, SOS Station delivered Perodua's Myvi 20th-anniversary hoodie in time for the Malaysia Autoshow. SOS Station worked closely with Perodua to advise on design and material selection while holding the schedule, so the anniversary merchandise was ready for the show.