Work / Perodua
/ Case Study · 2025
Perodua × ZameerMerch, talent, activation.
/ The Brief
A headline collab for Malaysia Autoshow 2025.
Perodua wanted a highly anticipated cross-branded collaboration with Zameer for Malaysia Autoshow 2025 — a limited-edition drop that would pull crowds and own the show floor.
It needed to be more than merchandise: a full activation, from the look of the set to what happened at the booth.
How we built it
SOS Station ran the Perodua × Zameer collaboration end-to-end — talent search, merchandise ideation and design, and sourcing of the cross-branded set: a baseball jersey, a cap, a carabiner keychain, enamel pins and a woven patch, presented in a custom gift box.
On the ground, SOS Station drove the activation too — a live car-doodle, meet-and-greet, and social-media management to pull the Autoshow crowd.
/ What We Did
End-to-end, beyond merch.
E2E
Merch + activation
Autoshow
Malaysia 2025
Multi
Piece collab set
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Contact us/ FAQ
- Can SOS Station run a full brand collaboration, not just merchandise?
- Yes. SOS Station ran the Perodua × Zameer collaboration end-to-end for Malaysia Autoshow 2025 — merchandise design and sourcing plus talent search, a live car-doodle, meet-and-greet and social-media activation.
- What was in the Perodua × Zameer collab set?
- SOS Station produced a cross-branded set — a baseball jersey, a cap, a carabiner keychain, enamel pins and a woven patch, in a custom gift box — for the limited-edition Perodua × Zameer drop.
- Can SOS Station handle event activation and crowd-building?
- Yes. For Perodua × Zameer at Malaysia Autoshow 2025, SOS Station managed the live car-doodle, meet-and-greet and social posts to drive crowd to the booth.
- Can SOS Station design cross-branded merchandise?
- Yes. SOS Station designed the Perodua × Zameer set in one consistent cross-branding language across apparel, accessories and packaging.