Work / Perodua
/ Case Study · 2025
Perodua · Kenari RSIdea to finished kit.
/ The Brief
A merch line to sell the Kenari RS.
Perodua wanted a merchandise line around the Kenari RS to engage existing owners and pull in new customers — apparel and accessories that looked the part of a sporty sub-brand.
The set spanned a round-neck tee, a cap, and a carabiner keychain, all in one consistent RS design language.
How we built it
SOS Station handled the Perodua Kenari RS set from idea to final product — a round-neck tee with DTF print and a woven sleeve patch, a B-fit cap with 3D embroidery, panel lining and a woven label, and a carabiner keychain with custom velcro patches — all packaged.
The project came with a tight deadline and a competitive tender, and material sourcing for the RS finish was the hard part SOS Station had to solve.
/ What We Did
Sourced, designed, produced.
Multi
Item set
Idea→
Finished product
2025
MY market
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Contact us/ FAQ
- Can SOS Station produce a full automotive merchandise set?
- Yes. SOS Station produced Perodua's Kenari RS set end-to-end in Malaysia — a DTF-printed tee with woven patch, a 3D-embroidered B-fit cap, and a custom carabiner keychain — from idea to finished, packaged product.
- What apparel decoration can SOS Station do?
- For the Kenari RS line, SOS Station used DTF print and woven patches on the tee and 3D embroidery with panel lining and a woven label on the cap, matching a single sporty sub-brand look.
- Can SOS Station hit tight tender deadlines?
- Yes. The Perodua Kenari RS set ran against a competitive tender and a tight deadline, and SOS Station delivered the finished kit, including the harder-to-source RS materials.
- Can the items be produced as one coordinated kit?
- Yes. SOS Station designed the Kenari RS tee, cap and keychain in one consistent design language so they ship as a coherent merchandise kit.