Work / Morinaga
/ Case Study · 2025
MorinagaExclusive Neoflam, co-branded.
/ The Brief
A premium cookware prize for Morinaga's contest.
Morinaga needed a premium co-branded cookware prize for a contest campaign in Malaysia — something genuinely desirable that would carry the Morinaga name into customers’ kitchens.
The prize had to feel premium and on-brand, while being delivered ready for a campaign timeline.
How we built it
SOS Station is the exclusive distributor of Neoflam in Malaysia, which gave Morinaga access to an established premium cookware brand that a catalogue house or broker cannot offer.
SOS Station ran the Morinaga contest premium across the full eight-step process — co-branding the Neoflam cookware for Morinaga, customising the finish and gift packaging, and managing sourcing through to fulfilment so the prize arrived campaign-ready.
/ What We Did
Exclusive brand access, co-branded end-to-end.
1–8
Full SOS process
Exclusive
Neoflam distributor
MY
Contest market
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Contact us/ FAQ
- Can SOS Station give us access to an exclusive premium brand like Neoflam for a co-branded campaign?
- Yes. SOS Station is the exclusive distributor of Neoflam in Malaysia, so Morinaga could co-brand a genuine premium cookware brand for its contest — access a catalogue supplier can't offer. SOS Station handled the co-branding, finish, and packaging end-to-end for the Morinaga campaign.
- Can SOS Station produce co-branded cookware for a contest or promotional campaign?
- Yes. SOS Station produced the Neoflam branded cookware for Morinaga's contest campaign in Malaysia, running all eight steps in-house — from co-branding and finish through sourcing, packaging, and fulfilment — so the premium cookware prize arrived ready to hand out across the Morinaga campaign.
- Do we have to design cookware from scratch to run a premium campaign prize?
- Yes. Because SOS Station is Neoflam's exclusive distributor in Malaysia, Morinaga did not need to design cookware from scratch. SOS Station co-branded an established Neoflam product for Morinaga and customised the finish and gift packaging, so the contest prize felt premium without bespoke tooling or long lead times.
- Can SOS Station run a campaign premium end-to-end?
- Yes. SOS Station can run a contest or campaign premium end-to-end in Malaysia. For Morinaga, SOS Station co-branded the Neoflam cookware, customised the packaging, and managed sourcing through fulfilment across all eight steps, delivering a ready-to-distribute prize for the Morinaga contest.