Work / innisfree
/ Case Study · 2025
innisfree × NeoflamDesigned, coloured, boxed.
/ The Brief
A cookware gift set for innisfree's 10th anniversary.
To mark ten years in Malaysia, innisfree wanted a gift-with-purchase that customers would actually keep using — premium cookware co-branded with Neoflam, given when shoppers spent above a threshold and to VIP customers.
It had to feel like an anniversary gift, not a freebie: coherent colour, clean co-branding, and packaging worth unboxing.
How we built it
SOS Station handled the innisfree 10th-anniversary set across the full eight-step process. As the exclusive Malaysian distributor of Neoflam, SOS Station could offer innisfree a premium cookware brand to co-brand — then produced it in a bespoke sage-green colourway across the saucepan and silicone spatula, applied the innisfree and Neoflam branding, and designed the custom anniversary gift box.
The result was a coordinated, co-branded Neoflam cookware set that drew a strong response from innisfree’s customer base.
/ What We Did
Full process, custom set.
1–8
Full SOS process
100%
Custom colour + gift box
MY
Anniversary market
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Contact us/ FAQ
- Can SOS Station produce custom-branded cookware as a gift-with-purchase?
- Yes. SOS Station produced innisfree's 10th-anniversary Neoflam cookware GWP end-to-end in Malaysia — a saucepan-and-spatula set in a bespoke colourway with custom branding and gift packaging.
- Can SOS Station match a brand colour across a whole product set?
- Yes. SOS Station designed a single bespoke sage-green colourway across both the Neoflam saucepan and silicone spatula for innisfree, keeping the anniversary set visually coherent.
- Does SOS Station design the gift packaging too?
- Yes. Alongside the cookware, SOS Station designed the custom 10th-anniversary gift box for innisfree, so the set arrived as a complete, unboxing-ready anniversary gift.
- What does end-to-end cookware production cover at SOS Station?
- For the innisfree anniversary set, SOS Station handled the full eight-step process — from colour and branding design through manufacturing to the finished, packaged gift set.