Work / Leading Malaysian Banks
/ Case Study · 2024
Leading Malaysian BanksSlash-Proof Korin Bag Set
/ The Brief
A year-long gifting programme for two banks.
Two leading Malaysian banks wanted a premium that carried their brand into customers’ daily lives — slash-proof Korin bags built for work and travel, used across client gifting and credit-card redemption. The programme ran two styles: a crossbody sling/messenger bag and a backpack.
The hard part wasn’t the bags. It was running a redemption campaign across an entire year, two banks drawing from one production run, without ever flooding either warehouse.
How we built it
SOS Station ran the programme across all eight steps — sourcing both slash-proof Korin bag styles, co-branding them for each bank, and adding courier-ready packing so units could ship straight to redeemers.
The real work was logistics. 15,000 units deployed over twelve months through staged deliveries and inventory management, keeping production and shipping deadlines aligned so neither bank’s warehouse was overloaded.
/ What We Did
End-to-end execution.
15,000
Units deployed
2
Bag styles
12mo
Campaign window
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Contact us/ FAQ
- Can SOS Station run a year-long corporate gifting campaign with staged deliveries?
- Yes. SOS Station deployed 15,000 slash-proof Korin bags across twelve months for two leading Malaysian banks using staged deliveries and inventory management, so production and logistics stayed on schedule without overloading the clients' warehouses.
- Can SOS Station produce co-branded bags in multiple styles for one gifting programme?
- Yes. SOS Station sourced and co-branded two slash-proof Korin bag styles — a crossbody sling bag and a backpack — as client-gifting and credit-card-redemption premiums for two leading Malaysian banks across the Malaysian market.
- Does SOS Station handle courier-ready packing for gifting premiums?
- Yes. SOS Station added special courier-ready packing to each Korin bag so the banks could ship units directly to recipients for client gifting and credit-card redemption.
- Can a single production run serve multiple clients without overloading warehouses?
- Yes. SOS Station used staged deliveries and inventory management across a twelve-month campaign so two banks could draw from one run while keeping each warehouse balanced.