Work / Kawasaki
/ Case Study · 2025
KawasakiDesigned around the Vulcan rider.
/ The Brief
A rider-character set for Kawasaki's Vulcan buyers.
Kawasaki Malaysia needed a custom rider gift set — a cap, hand sleeve and head buff in a designed box — for the first 100 customers buying a Kawasaki Vulcan in Malaysia.
The brief was to step away from a corporate look and build the design around the character of the Vulcan rider.
How we built it
SOS Station designed the full Kawasaki Vulcan set — the box, the cap, the hand sleeve and the head buff — around a single Vulcan rider-character concept rather than a corporate template.
SOS Station handled the design and sourcing of every piece, delivering an original set unique to Kawasaki for the first 100 Vulcan buyers.
/ What We Did
Four pieces, one Vulcan-rider concept.
100
Vulcan buyer gift sets
MY
Market
Custom
Design + box
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Contact us/ FAQ
- Can SOS Station design a custom rider gift set in Malaysia?
- Yes. SOS Station designed Kawasaki Malaysia's Vulcan rider set end-to-end — the cap, hand sleeve, head buff and presentation box — around a single rider-character concept. SOS Station is Malaysia's design-led premium and gift-with-purchase partner, building original sets to brief rather than applying a logo to catalogue stock.
- Can SOS Station design custom packaging alongside the product?
- Yes. For Kawasaki Malaysia's Vulcan set, SOS Station designed the presentation box as well as the cap, hand sleeve and head buff. SOS Station treats the box and the products as one designed system, so the whole Vulcan rider set reaches the first 100 Vulcan buyers as a cohesive, branded gift.
- Can SOS Station produce a limited gift-with-purchase run?
- Yes. SOS Station produced the Vulcan rider set as a limited gift-with-purchase for Kawasaki Malaysia, reserved for the first 100 customers buying a Kawasaki Vulcan. The cap, hand sleeve, head buff and box were an original design owned by Kawasaki, not a catalogue reorder.
- Can SOS Station design a product around a brand character instead of a corporate look?
- Yes. Kawasaki Malaysia asked SOS Station to step away from a corporate template and design around the Vulcan rider character. SOS Station carried that concept across the cap, hand sleeve, head buff and box, giving Kawasaki an original rider set unique to the Vulcan.