Work / Kleenex
/ Case Study · 2026
KleenexRedrawn, printed, paired.
/ The Brief
A cuter mascot for Kleenex's GWP.
Kleenex wanted a gift-with-purchase for shoppers who bought its products — a tote bag plus a charm that felt collectable and on-brand.
The catch: Kleenex had a long-standing bear mascot, but wanted it redesigned cuter for this drop, with the bag and charm working as a matched pair.
How we built it
SOS Station redesigned Kleenex’s bear mascot into a cuter form, then turned it into the bear acrylic charm and designed the gingham tote bag so the two read as a coordinated set across two colourways.
Design, production and the rest were handled in-house by SOS Station, so the redrawn mascot stayed consistent from charm to bag.
/ What We Did
Mascot redesign to production.
2
Tote colourways
In-house
Mascot redesign
MY
Retail GWP
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Contact us/ FAQ
- Can SOS Station produce custom tote bags and charms for a GWP?
- Yes. SOS Station designed and produced Kleenex's gift-with-purchase tote bag and matching bear acrylic charm in Malaysia, end-to-end, across two gingham colourways.
- Can SOS Station redesign an existing brand mascot?
- Yes. Kleenex had a long-standing bear mascot; SOS Station redrew it cuter for this campaign and carried the new design consistently onto both the charm and the tote.
- Can a tote and charm be made as a matched set?
- Yes. SOS Station designed the Kleenex tote and bear charm together so they read as a coordinated pair, with the bag patterned to match the charm across colourways.
- Does SOS Station handle production in-house?
- For the Kleenex GWP, SOS Station handled the design and production in-house, keeping the redesigned mascot consistent from artwork through to the finished tote and charm.