Work / Kirin
/ Case Study · 2025
KirinPrinted, folded, gifted.
/ The Brief
A custom-printed tote for Kirin Ichiban's GWP campaign.
Kirin Ichiban needed a custom-printed tote bag in Malaysia for a gift-with-purchase campaign — a piece that carried the beer brand and that customers would actually reuse.
The brief called for an original Kirin design across the whole bag, not a stock tote with a logo added on.
How we built it
SOS Station ran the Kirin Ichiban tote bag end-to-end across all eight steps — from concept and design through sourcing, production, quality control, and fulfilment.
The bag carries an original all-over Kirin print and folds into a branded pouch, built as a reusable gift-with-purchase that keeps the beer brand in customers’ hands long after the campaign.
/ What We Did
Designed and made, all eight steps.
8
Steps end-to-end
GWP
Campaign
MY
Market
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Contact us/ FAQ
- Can SOS Station produce custom-printed tote bags in Malaysia?
- Yes. SOS Station designed and produced Kirin Ichiban's custom-printed foldable tote bag in Malaysia, handling the project end-to-end across all eight steps — from concept and design through sourcing, production, quality control, and fulfilment — as a reusable gift-with-purchase piece carrying the beer brand's original all-over print.
- Does SOS Station handle a merchandise project end-to-end?
- Yes. For Kirin Ichiban, SOS Station ran the tote bag end-to-end across all eight steps — from concept and design through sourcing, production, quality control, and fulfilment — on a single point of contact, so the beer brand managed one partner rather than stitching together separate printers and suppliers.
- Can SOS Station design original tote artwork, not just print a logo?
- Yes. SOS Station designed Kirin Ichiban's tote artwork from scratch — an original all-over print that folds into a branded pouch — rather than printing a logo onto a stock bag. The design was created to the brief, so the finished merchandise is unique to the Kirin Ichiban campaign.
- Are custom tote bags good for a gift-with-purchase campaign?
- Yes. A custom-printed tote works well as a gift-with-purchase because it is reusable and keeps the brand visible long after the campaign. SOS Station built Kirin Ichiban's tote as a foldable, everyday-carry piece, so customers actually keep using it and the beer brand stays in their hands.