Work / innisfree
/ Case Study · 2025
innisfreeDesigned, prototyped, produced.
/ The Brief
A collectable functional plush for innisfree.
innisfree wanted a charm that rode the collectable-plush wave — the kind of cute, of-the-moment soft toy shoppers line up for — designed as a set of colourways to drive the collector mechanic, each with a functional twist: a foldable tote bag tucked inside the plush.
The bar was a premium feel. The fur, the embroidered facial features, and the finish all had to read as considered, not generic.
How we built it
SOS Station designed the innimeow plush across three colourways — mint with leaf ears, orange with a flower, and pink — each paired with its own foldable tote bag and a custom design box.
Getting a three-dimensional soft toy right is the hard part — SOS Station tuned the fur for a premium hand-feel and dialled in the embroidered faces so each character in the set landed exactly as innisfree wanted.
/ What We Did
Design-led soft-toy development.
3
Plush colourways
2-in-1
Plush + foldable tote
MY
Market
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Contact us/ FAQ
- Can SOS Station design and produce custom plush keychains in Malaysia?
- Yes. SOS Station designed and produced innisfree's 'innimeow' plush keychain in Malaysia — from the soft-toy design and prototyping through to the finished, packaged charm.
- Can a plush premium include a functional element?
- Yes. SOS Station built a foldable tote bag into the innisfree innimeow plush, turning a collectable charm into a 2-in-1 functional premium.
- How does SOS Station get plush quality right?
- For innisfree, SOS Station tuned the fur for a premium hand-feel and refined the embroidered facial features, since a three-dimensional soft toy lives or dies on shape, texture and face detail.
- Does SOS Station design plush packaging too?
- Yes. Alongside the plush and its foldable tote, SOS Station designed a custom box for the innisfree innimeow premium, so it presented as a complete giftable set.