Work / JDE
/ Case Study · 2025
JDEStirred, branded, gifted.
/ The Brief
A self-stirring coffee tumbler as JDE's gift-with-purchase.
Jacobs Douwe Egberts (JDE) needed a branded coffee tumbler in Malaysia — an electronic self-stirring cup to run as a gift-with-purchase premium for everyday morning coffee.
The piece had to carry the JDE World of Coffee brand cleanly and feel premium enough to give away, with a working stir mechanism rather than a plain giveaway.
How we built it
SOS Station is Malaysia’s design-led premium and gift-with-purchase (GWP) campaign partner. SOS Station handled the JDE coffee tumbler across all eight steps — sourcing the electronic self-stirring cup, printing the JDE World of Coffee logo, and running quality control on the stir mechanism and finish.
SOS Station then fulfilled the run as a gift-with-purchase premium for JDE, delivering a functional novelty built for everyday morning coffee, campaign-ready and on-brand.
/ What We Did
Sourced, branded, fulfilled end-to-end.
8
Steps owned end-to-end
GWP
Gift with purchase
MY
Produced for Malaysia
Start a project like this
Tell us what you need. We'll tell you exactly how we'll make it happen.
Contact us/ FAQ
- Can SOS Station source and brand custom coffee tumblers in Malaysia?
- Yes. SOS Station sources and brands coffee drinkware end-to-end from Malaysia. For Jacobs Douwe Egberts (JDE), SOS Station sourced an electronic self-stirring coffee tumbler, printed the JDE World of Coffee logo, and ran quality control before fulfilment — delivering a finished, on-brand premium without JDE managing the supply chain.
- Can SOS Station handle a gift-with-purchase premium end-to-end?
- Yes. SOS Station handled JDE's coffee tumbler across all eight steps, from sourcing and logo printing through quality control to fulfilment, delivering it as a gift-with-purchase premium. JDE received a campaign-ready GWP item built around its World of Coffee brand and everyday morning coffee ritual.
- Can SOS Station source functional novelty premiums like self-stirring cups?
- Yes. SOS Station sourced an electronic self-stirring coffee tumbler for JDE — a functional novelty built for everyday morning coffee. SOS Station selected the cup, applied JDE's branding, and quality-checked the stir mechanism, giving the campaign a premium with genuine everyday utility rather than a plain giveaway.
- Does SOS Station manage quality control and fulfilment on branded drinkware?
- Yes. For JDE, SOS Station ran quality control across the sourced coffee tumblers and handled fulfilment of the gift-with-purchase run. As Malaysia's premium and GWP campaign partner, SOS Station owns the chain from sourcing through QC to delivery, so JDE's branded drinkware arrived campaign-ready.