Work / Suzuki
/ Case Study · 2024
Suzuki · Nylon KeychainWebbing, patch, clip.
/ The Brief
An everyday-carry MotoGP keychain for Suzuki.
Alongside the carbon piece, Suzuki wanted a more rugged, everyday-carry keychain for MotoGP 2024 — a webbing carabiner style with clear Suzuki branding.
It needed a tactile, durable feel and a clean silicone patch.
How we built it
SOS Station handled the Suzuki nylon carabiner keychain across the full eight-step process, including research and concept — royal-blue webbing, a silicone Suzuki patch with the stripe branding, a black carabiner clip and a key ring.
As with the carbon piece, SOS Station produced several samples for Suzuki to approve, and the client was fully satisfied with the result.
/ What We Did
Full process, dialled-in samples.
1–8
Full process
Silicone
Patch branding
2024
MotoGP MY
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Contact us/ FAQ
- Can SOS Station produce custom carabiner keychains?
- Yes. SOS Station produced Suzuki's MotoGP nylon carabiner keychain in Malaysia end-to-end — royal-blue webbing with a silicone Suzuki patch, carabiner clip and key ring.
- What branding methods suit a webbing keychain?
- For the Suzuki keychain, SOS Station used a moulded silicone patch with the stripe branding on royal-blue webbing — durable and tactile for everyday carry.
- Does SOS Station sample before the full run?
- Yes. SOS Station produced several samples of the Suzuki nylon keychain for client sign-off before production, finishing to full client satisfaction.
- Can SOS Station produce a coordinated merch range?
- Yes. The nylon carabiner keychain sat alongside Suzuki's carbon-fibre keychain as part of one MotoGP 2024 merchandise range produced by SOS Station.