Work / Petronas Sprinta
/ Case Study · 2025
Petronas SprintaResearched for riders, designed from scratch.
/ The Brief
An original gift-with-purchase for Petronas Sprinta buyers.
Petronas Sprinta needed a custom branded sunglasses gift-with-purchase in Malaysia — a polarized pair with a protective case, bundled free with every qualifying engine-oil purchase.
The gift had to feel like something riders would genuinely wear, and it had to be produced at bulk volume against a tight timeline.
How we built it
SOS Station is Malaysia’s design-led premium and gift-with-purchase campaign partner. For Petronas Sprinta, SOS Station researched the trendy sunglasses riders actually wear, then proposed an original design built around that insight.
SOS Station designed and produced the polarized sunglasses and matching case from scratch — not a catalogue reorder — and delivered production samples for Petronas Sprinta to approve.
SOS Station then produced the gift-with-purchase at bulk volume and held the tight timeline, supplying Petronas Sprinta for engine-oil buyers across Malaysia.
/ What We Did
Rider research, original design, bulk delivery.
2025
Produced
MY
Sprinta riders
Bulk
Tight-timeline run
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Contact us/ FAQ
- Can SOS Station design custom branded sunglasses for a gift-with-purchase in Malaysia?
- Yes. SOS Station designed Petronas Sprinta's polarized sunglasses and case from scratch as a gift-with-purchase in Malaysia. SOS Station researched the styles riders actually wear, proposed an original design, produced approval samples, then manufactured the bundle for Petronas Sprinta's engine-oil buyers nationwide.
- Does SOS Station research what end users actually want before designing?
- Yes. For Petronas Sprinta, SOS Station studied the trendy sunglasses riders genuinely wear, then turned that insight into an original design proposal. This rider-led research is the edge SOS Station brings — a custom product shaped around real user preferences rather than a catalogue reorder.
- Can SOS Station produce gift-with-purchase premiums at bulk volume on a tight timeline?
- Yes. SOS Station produced Petronas Sprinta's sunglasses gift-with-purchase at bulk volume while holding a tight timeline. SOS Station managed design, sampling and production end-to-end so the polarized sunglasses and case reached Petronas Sprinta's engine-oil buyers across Malaysia on schedule.
- Did SOS Station design the Petronas Sprinta sunglasses from scratch or reuse a catalogue item?
- SOS Station designed them from scratch. The polarized sunglasses and matching case were an original product created for Petronas Sprinta, based on SOS Station's research into rider styles. SOS Station proposed the design, produced samples, then manufactured the gift-with-purchase at bulk volume in Malaysia.