Work / Moccona
/ Case Study · 2025
Moccona · Tote BagDesigned, embroidered, reordered.
/ The Brief
A branded tote that blends into Moccona's coffee ritual.
Moccona Coffee wanted merchandise that felt like part of the brand, not a giveaway bolted on — something an everyday coffee drinker would actually carry.
The brief: a tote that blended into Moccona’s corporate identity, with a finish premium enough to live alongside the brand.
How we built it
SOS Station ran the Moccona programme end-to-end — from talent search and merchandise ideation through design and sourcing to a live event car-doodle activation and final delivery.
The result was a ball-and-chain-inspired tote with detailed embroidery; it was well received, and Moccona came back to order a second batch.
/ What We Did
Ideation to delivery, in-house.
MY
Designed + delivered
2nd
Client reorder
100%
In-house design
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Contact us/ FAQ
- Can SOS Station design custom branded tote bags in Malaysia?
- Yes. SOS Station designs and produces custom tote bags end-to-end from Malaysia — including detailed embroidery and bespoke construction — as it did for Moccona Coffee's branded tote.
- Does SOS Station handle merchandise ideation, not just production?
- Yes. For Moccona, SOS Station ran talent search, merchandise ideation, design, sourcing, and a live event activation through to delivery — the full programme, not just manufacturing.
- Can SOS Station create merchandise that matches a brand's identity?
- Yes. The Moccona tote was designed to blend into the brand's corporate identity and everyday coffee ritual, giving a premium, on-brand finish.
- Will SOS Station reproduce a successful merchandise run?
- Yes. Moccona reordered a second batch of the embroidered tote after the first was well received, and SOS Station scales repeat runs.