Work / Carlsberg
/ Case Study · 2025
Carlsberg × Lock&LockCertified, customised, redeemed.
/ The Brief
A CNY appliance premium for Carlsberg.
The Carlsberg group wanted a standout Chinese New Year gift-with-purchase — a genuinely useful appliance built around shared meals — and chose a Lock&Lock electric grill plate.
As a powered appliance given to consumers, it had to be safety-certified and on-brand for the festive campaign.
How we built it
SOS Station handled the Carlsberg CNY grill plate across the full eight-step process. As the exclusive Malaysian distributor of Lock&Lock, SOS Station could put a SIRIM-certified branded appliance into the campaign — recoloured for Carlsberg — which a catalogue supplier couldn’t source.
Demand outran supply: the GWP fully redeemed within two weeks, so SOS Station had to reorder additional quantity to fulfil the redemption.
/ What We Did
Full process, certified appliance.
1–8
Full process
2 wks
Fully redeemed
SIRIM
Safety certified
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Contact us/ FAQ
- Can SOS Station produce a certified appliance as a GWP?
- Yes. SOS Station produced Carlsberg's CNY gift-with-purchase — a SIRIM-certified Lock&Lock electric grill plate in custom colours — across the full process in Malaysia.
- Why does the grill plate need SIRIM certification?
- As a powered electrical appliance given to consumers, the Carlsberg grill plate needed SIRIM safety certification, which SOS Station built into the production.
- How did the Carlsberg grill-plate GWP perform?
- It fully redeemed within two weeks of launch — demand was strong enough that SOS Station reordered additional quantity to fulfil the redemption.
- Can colours be customised on a Lock&Lock appliance?
- Yes. For Carlsberg's first Lock&Lock collaboration, SOS Station produced the grill plate in custom colours tailored to the CNY campaign.