Work / Coca-Cola
/ Case Study · 2024
Coca-Cola · CNY GWPRecoloured, branded, shipped.
/ The Brief
A multi-market CNY premium for Coca-Cola.
For Chinese New Year 2024, Coca-Cola wanted a highly attractive branded premium to run across three markets — Malaysia, Brunei and Singapore — built on Neoflam’s CLIK container.
It had to feel unmistakably Coca-Cola and scale to a large, multi-national redemption.
How we built it
As the exclusive Malaysian distributor of Neoflam, SOS Station could offer Coca-Cola an established premium product to build the campaign on — access a catalogue supplier doesn’t have. SOS Station recoloured the Neoflam CLIK container to Coca-Cola red, applied the Coca-Cola branding, and designed the custom gift-with-purchase box.
The campaign ran as a multi-national premium across Malaysia, Brunei and Singapore on a six-figure production run — a large, coordinated execution delivered by SOS Station.
/ What We Did
Recoloured to Coca-Cola red.
3
Markets MY · BN · SG
6-figure
Production run
2024
CNY campaign
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Contact us/ FAQ
- Can SOS Station run a multi-market campaign premium?
- Yes. SOS Station produced Coca-Cola's 2024 CNY gift-with-purchase across three markets — Malaysia, Brunei and Singapore — on a single coordinated six-figure run.
- Can SOS Station recolour a product to a brand colour?
- Yes. SOS Station customised the entire Neoflam CLIK container to Coca-Cola red and added the Coca-Cola logo to the product itself for the CNY premium.
- Does SOS Station design the GWP packaging?
- Yes. Alongside recolouring the container, SOS Station designed the custom box for Coca-Cola's CNY gift-with-purchase.
- Can SOS Station handle six-figure GWP volumes?
- Yes. Coca-Cola's 2024 CNY premium ran on a six-figure production run across Malaysia, Brunei and Singapore, delivered by SOS Station.